Earn CA$H by participating in BRITE Lab experiments - Visit PARTICIPATE to learn more.

NEW UPDATES, Fall 2018:

View our most recent BRITE Lab News Blast (Volume 18, 9/21/2018)

Rolling application for BRITE Lab small grants this year. Full RFP for BRITE Lab small grants for the 2018-2019 is here

Spring 2018:

Winter grant deadline extended to Friday, January 26, 2018

FALL 2017

Join us for our Lab Seminar Series (updated speaker details as of 11/27/17)

We are updating our listing of BRITE publications & working papers. Please email us if you would like to add your relevant work here. (11/3/17)

Are you receiving our weekly BRITE Lab News Blast? If not, please email Kathryn to join our email list. (11/3/17)

2017-2018 BRITE Lab Grants - Request for Proposals (RFP) Announced (9/7/17)

Welcome to our new Lab Director, Justin Sydnor!  (8/7/17)
Justin has been involved with BRITE since the lab's establishment, and previously served on the 
lab's faculty advisory board. He is the Leslie P. Schultz Professor in Risk Management and Insurance 
and an Associate Professor in the Department of Risk and Insurance at the Wisconsin School of Business. 

BRITE Lab Calendar for Researchers

RESEARCHERS: To view currently scheduled experiments in the lab, as well as determine when the lab is available to schedule your own experiments, please visit our lab calendar at: BRITE Lab Calendar.  


Past BRITE Lab Grant Recipients can be viewed HERE


About the BRITE Lab

Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.

The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.

BRITE Lab Seminar Series

Beginning Fall 2013, the BRITE Lab has routinely hosted a workshop seminar series. The series often features visiting scholars who present their academic work at the BRITE Lab. Please the following link to view the workshop schedule: BRITE Lab Seminar Series.

Researchers: Join Our BRITE Lab E-mail List

To keep current with BRITE Lab news and events, join our email list