About the BRITE Lab

Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.

The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.

Earn CA$H by participating in BRITE Lab experiments - Visit PARTICIPATE to learn more.

View our most recent BRITE Lab News Blast

Fall 2019:

Rolling application for BRITE Lab small grants continues this year. Full RFP for BRITE Lab small grants for the 2019-2020 is here

Interested in Running Online Survey Studies with the BRITE Subject Pool? If you would be interested in running online studies (e.g., qualtrics) with the BRITE Subject Pool, we may be able to facilitate that.  Payments would have to be made either via gift cards sent through email after the study or potentially in cash to be picked up in person by the participants.  There are some limitations and things to know about using gift cards, but Justin has been talking to the financial management staff to understand those processes better.  Please get in touch with Justin if you would like to consider running such a study. 

BRITE Lab Calendar for Researchers

RESEARCHERS: To view currently scheduled experiments in the lab, as well as determine when the lab is available to schedule your own experiments, please visit our lab calendar at: BRITE Lab Calendar.  


Past BRITE Lab Grant Recipients can be viewed HERE


Researchers: Join Our BRITE Lab E-mail List

To keep current with BRITE Lab news and events, join our email list