About the BRITE Lab

Established in 2012, the overarching goal of Behavioral Research Insights Through Experiments (BRITE) Lab is is to encourage collaborative and cross-disciplinary research using experiments. Experiments conducted through the BRITE Lab involve monetary compensation and often have incentivized decisions or effort as part of the tasks. The BRITE Lab is both a hub for researchers interested in behavioral and experimental social-science research and a physical computer lab for conducting experimental studies. The Lab maintains a pool of subjects who are interested in participating in studies, comprised primarily of undergraduate students at UW Madison. The subject pool can be used for both in-person and online studies. The BRITE Lab also has a graduate-student lab manager to help with scheduling of lab sessions, accessing the subject pool, and other issues surrounding running experiments through the BRITE Lab. 

The BRITE Lab maintains a state-of-the-art facility with networked computers for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar. 



Earn money by participating in BRITE Lab experiments - Visit PARTICIPATE to learn more.
Note: Both on campus and online study opportunities are available.

BRITE Lab Updates

Fall 2020:

Rolling application for BRITE Lab small grants continues this year. Full RFP for BRITE Lab small grants for the 2020-2021 is here

Interested in Running Online Survey Studies with the BRITE Subject Pool? If you would be interested in running online studies (e.g., qualtrics) with the BRITE Subject Pool, we may be able to facilitate that.  Payments would have to be made either via gift cards sent through email after the study or potentially in cash to be picked up in person by the participants.  There are some limitations and things to know about using gift cards, but Justin has been talking to the financial management staff to understand those processes better.  Please get in touch with Justin if you would like to consider running such a study. 


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