News in the Lab
Rolling application for BRITE Lab small grants continues this year. Full RFP for BRITE Lab small grants for the 2021-2022 is here. Interested in Running Online Survey Studies with the BRITE Subject Pool? If you …
We are excited to launch our new website. Feel free to navigate and let us know your thoughts.
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Established in 2012, the overarching goal of Behavioral Research Insights Through Experiments (BRITE) Lab is is to encourage collaborative and cross-disciplinary research using experiments. Experiments conducted through the BRITE Lab involve monetary compensation and often have incentivized decisions or effort as part of the tasks. The BRITE Lab is both a hub for researchers interested in behavioral and experimental social-science research and a physical computer lab for conducting experimental studies.
The Lab maintains a pool of subjects who are interested in participating in studies, comprised primarily of undergraduate students at UW Madison. The subject pool can be used for both in-person and online studies. The BRITE Lab also has a graduate-student lab manager to help with scheduling of lab sessions, accessing the subject pool, and other issues surrounding running experiments through the BRITE Lab. The BRITE Lab maintains a state-of-the-art facility with networked computers for laboratory data collection for business, consumer science, and other social sciences. The lab is located in Room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall.