News in the Lab

  • Transition to the School of Business

    The Lab is transitioning its location to the School of Business by late spring 2024. More information will follow.

  • BRITE Lab Updates Spring 2024

    Rolling application for BRITE Lab small grants continues this year. Full RFP for BRITE Lab small grants for the 2024-2025 is here. Interested in Running Online Survey Studies with the BRITE Subject Pool? If you …

  • More News

A collaboration of the School of Human Ecology and Wisconsin School of Business.

Established in 2012, the overarching goal of Behavioral Research Insights Through Experiments (BRITE) Lab is is to encourage collaborative and cross-disciplinary research using experiments. Experiments conducted through the BRITE Lab involve monetary compensation and often have incentivized decisions or effort as part of the tasks. The BRITE Lab is both a hub for researchers interested in behavioral and experimental social-science research and a physical computer lab for conducting experimental studies.

The Lab maintains a pool of subjects who are interested in participating in studies, comprised primarily of undergraduate students at UW Madison. The subject pool can be used for both in-person and online studies. The BRITE Lab also has a graduate-student lab manager to help with scheduling of lab sessions, accessing the subject pool, and other issues surrounding running experiments through the BRITE Lab. The BRITE Lab maintains a state-of-the-art facility with networked computers for laboratory data collection for business, consumer science, and other social sciences. The lab is located in Room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall.