BRITE Associates

Lydia Ashton

Position title: Assistant Lab Director, Assistant Professor

Email: lashton@wisc.edu

Phone: 608-262-5498

Address:
4214 Nancy Nicholas Hall

Kevin Chung

Position title: Assistant Professor

Email: kevin.chung@wisc.edu

Phone: (608) 265-4431

Address:
4176 Grainger Hall

Xiangchen Liu

Position title: Lab Manager, Ph.D. Student

Email: xliu739@wisc.edu

Jordan Tong

Position title: Associate Professor

Email: jordan.tong@wisc.edu

Phone: (608) 265-8220

Address:
4293 Grainger Hall

Nancy Wong

Position title: Kohl's Chair in Retail Innovation, Department Chair, Professor

Email: nywong@wisc.edu

Phone: 608-265-5954

Address:
4216 Nancy Nicholas Hall

Karla Zehms

Position title: Lab Director, Professor

Email: karla.zehms@wisc.edu

Phone: (608)234-1052

Address:
4133C Grainger Hall